Recruiters spend most of the week on repetitive work — screening resumes, making first screening calls, coordinating interviews, chasing status. That caps how many roles one recruiter can carry. Roles stay open around 45 days, cost per hire climbs, and most applicants never hear anything at all.
Interview coordination17 hrs
First screening calls11 hrs
Resume screening5 hrs
Sourcing and outreach4 hrs
Status updates4 hrs
Interviews & hiring decisions4 hrs
Who's affected: recruiters and HR as primary users; candidates and panel interviewers as secondary. The buyer is the Head of TA, with CHRO, IT & Security, Legal, Finance and the incumbent ATS vendor all in the room.
The assumptions I made
A sellable enterprise product, not an internal tool. A mid-to-large in-house TA team — roughly 1,200 hires a year across 30 recruiters. The customer already runs an ATS, so we connect by API rather than replace it. Hiring in India only. And they'll connect Email, Calendar and the WhatsApp Business API.
What I'd validate first
Shadow three recruiters for a day and count how many calls ended in "not a fit" inside five minutes. Then pull the ATS and check what share of applicants ever reached a final status. Both are cheap, and both can kill the premise.